Add a steady stream of residual income to your small business
Does your small business marketing plan include a strategy around bringing residual or passive income into your business? Successful entrepreneurs are always looking for ways to work less and make more; passive income is the best way to do this.
Consider developing an info product and selling it online. This can be as small as an ebook, or as big as a training program or course instructing people to do something. For example, if you are a general contractor, you could develop a course that teaches people how to complete 101 common house repairs.
Doing something like this will position you as an expert in your field, it will allow you to gather names of people who you can market additional products to in the future and it once you’ve recovered the cost of developing the product, your small business will enjoy a constant stream of passive income as long as you continue to keep promotion of your info product in your small business marketing plan.
