Target your audience with information
People are not buying blindly so much anymore like they used to. People used to watch a commercial and buy something unsuspecting that what they saw on the commercial was blown out of proportion. They would get excited about a product for no other reason than the commercial made them feel that way. When they bought it they became disappointed in the quality and glamour not being like the commercial. People got numb to this effect and still bought. With the internet people learned to inform themselves better and this became one of the best internet marketing benefits of all time.