The Internet is worldwide… why isn’t your website?
You have probably heard it over and over again: the Internet is a global network — it is not confined to a single country, language group or ethnic community. Millions of people look for vital information on the Internet every day — and they are not just located in a few of the bigger English speaking nations. For example, countries such as Japan, Korea, France and Spain all utilize the Internet extensively. If you maintain a web presence that is in English only, your website can only be understood by a fraction of the world’s population. So, for example, if you want to market fashion items to folks living in Paris, you should hire a good freelance French-English translator to translate all of your web content for this audience.