Athlon XP Processor, For Windows XP?

Using catchy names in selling product or linking it with another well known brand is one great marketing strategy. Like the thing AMD made with one of its processor called Athlon XP Processors.  They say that the XP meant eXtreme Performance.  But I think its saying that it is for Windows XP, like it’s tellng us that its best to use it with that particular operating system.  But anyway, as long as it will really work nicely with it, then there’s nothing wrong with, I think.  Everybody’s got the their own style of marketing or selling, you just got to be witty and creative.