Orange County SEO Tips for Web Video
Online video and video search is HOT! You have surely seen all the buzz on the internet about sites like youtube, blinkx, etc… With this, bloggers have been writing posts about how to shoot video, how to upload videos to these sites, etc… However, few have provided information on how to get these videos seen and discovered. Here enters Orange County SEO for Video.In order to successfully optimize your videos for search engines, it is important that you have some knowledge regarding the various aspects of search as well as the difference in techniques with regard to video.There is misconception that, keyword research for video content is same as standard organic search or other search verticals. This is not true and moreover, till now there aren’t keyword research tools to determine and measure video search results. Before you begin with your actual video search optimization, put together your keyword list. The list can be based on standard search results; however, they should be supplemented with results from news search engine results pages for more appropriate content. At this early phase of online video revolution, video searches at this point tend to be shorter keywords as opposed to "long tail" searches. More than any other piece of advice, make sure you include the word "video" in your keyword list. Examples - car videos, car video, racing video, automotive videos, etc….So, after you have completed your keyword research, I would also suggest that you take an inventory of the various video search websites. In other words, take note of which sites have the highest traffic, which channels and categories are the most popular, etc… You will likely want to submit your video to as many sites as you can but it will certainly be important to get your video on the more popular search engines as well.You should also keep a track of the audience already searching for your targeted terms. In case you fail to find the same, find the closest related terms being searched. In video search engine optimization user feedback plays a very vital role.Make sure that when you add your video to the video search sites that you allow users to comment on your videos. Videos that enable users to comment tend to get much more traffic. In addition, those users that do comment and provide feedback are more often the users that will result in a conversion.It is much easier to get your video optimized and seen on search engine results pages when you are choosing a theme that does not already exist in mass. Dont make the mistake of creating videos that repeat videos already out there. Instead, choose fresh ideas and find a "content space" for your theme/keyword.Nobody is interested in watching long and boring videos. Shoot or create short clips from your longer version of the video. This will make your video more interesting and crispier. People usually like to watch short clips online ranging from 1-3 minutes, as they are short and takes less time to download.You can even put the actual branding inside the video, such as text or domain name or specific URL as a graphic in the video. Of course, getting users back to your website or business is one great result for doing video SEO in the first place.Therefore, in order to get more visibility for your business, website, etc… search engine optimization for video is an excellent, and fairly new concept that you can take advantage of right now, while the buzz is hot.