What is pre-sell, and why should you care?
A very important process of developing a profitable online business (as told in my story about site build it) is to make sure that your website has more than visitors — for best results, you need traffic that is presold. What do I mean by that? Simply this: you want visitors to your site which are likely to be interested in the products or services — or information — that you have to offer. Pre-selling is simply the process of eliminating those who would not be a good candidate, while at the same time permitting the well-qualified site visitor to find you. When properly done, presell can result in a higher percentage of sales for you, which increases your profitability dramatically.
